Samsung extends Chelsea kit deal


Samsung has extended its current sponsorship deal with Chelsea Football Club until 2013.

Samsung originally stuck a five-year £50 million sponsorship deal with Chelsea in April 2005. That has been extended until the end of the 2012/3 season.

Samsung claims the deal will help its brand on a global scale, and particularly in the UK. It gets access to Chelsea players for marketing purposes. Samsung will also have an exclusive on all consumer electronics sold via the football club, including mobile phones, digital cameras and IT equipment.

Samsung Electronics Europe president and chief Mr SH Shin (pictured centre, with Chelsea manager Carlo Ancelotti, right) said: “Our partnership with Chelsea has raised our premium brand awareness, which has in turn helped significantly increase our sales and market share in key areas of our business – especially in the UK where our turnover has more than doubled in the last five years.

“During the same period, Chelsea has enjoyed significant success on the pitch along with a 400 per cent growth in their global fan base and a doubling of their turnover. We believe the expanded partnership will assist both parties in working together to continue their global development.”

Chelsea FC chief executive Peter Kenyon (pictured left) added: “The renewal of our partnership is a significant step forward on the original deal, and we are pleased to deliver additional rights for Samsung to use in key areas of their business. We very much welcome the continued partnership and anticipate mutual success from the deepening and broadening of our relationship.”