Coca-Cola Great Britain has launched a promotion to give away 50p free mobile credit with every purchase of a Fanta, Dr Pepper and Sprite drink.
The campaign which is pitched to teenagers will run for one month. Cans and bottles will hold a code which can be entered at www.gimmecredit.co.uk. Thereafter, customers can enter subsequent codes online or text the code to 85888.
Credit will be added to the prepay or contract customer’s account within 48 hours of redemption and is available on all the major networks. Customers can claim a maximum of eight credits totalling £4.
The marketing will be added on to the current Dr Pepper TV campaign, with a 10-second tag, as well as outdoor activity.
Coca-Cola Great Britain marketing director Cathryn Sleight said: “We are always looking at innovative ways to engage with our teen consumers. We know mobiles are integral to their lives and we wanted to bring them both value and a point of difference that will fully engage them with the promotion.”