LG has appointed Jerome Demare as PR manager to head up the company’s media activities for its mobile division in the UK.
Demare will be responsible for overseeing all mobile PR activity and digital media strategies. LG said this would focus particularly on social media and reaffirming the handset manufacturer as a “pioneer in touchscreen technology”.
He will also work closely with incumbent agency Firefly to drive new strategies, build the brand and continue to launch new products to market.
Demare has over four years experience in PR and media, having previously worked for Olympus UK where he was responsible for bringing new product lines to market.
LG Mobile UK and Ireland head of marketing Jeremy Newing said: “I am looking forward to working with Jerome as he helps dive the business’ PR needs. It is going to be a real strength to have a dedicated PR manager in place to continue the development of our relationship with media and consumers alike.”