Micro-P sets up fixed line unit

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IT distributor Micro Peripherals (Micro-P) has appointed two new senior managers to its nascent fixed line division, as it seeks to capitalise on the convergence of the sales channels.

Dave Allan joins as business development manager of its communications business.

He was previously head of retail at Nimans Distribution from 2007, and prior to that has worked as sector manager at Carphone Warehouse’s distribution business, head of retail at Rocom, indirect channel manager at Unique Distribution and senior account manager at Dextra Solutions.

Allan was appointed by Alex Lister, formerly purchasing and operations director at Rocom. Lister has been appointed general manager of its communications fixed line business.

Micro-P last month lost out to Nimans in the purchase of distributor Rocom, refusing to meet the £12.45 million Nimans eventually forked out.

But Micro-P managing director Gerry O’Keefe (pictured) said the distributor is focusing on new growth areas, including mobile broadband and fixed line, as it steps up its bid to be provider of choice for an emerging converged sales channel.

O’Keefe is recruiting personnel with relevant expertise to its new business units, with Paddy Brennan and Mark Rushton both joining from Dextra in the past couple of months, as, respectively, Portix sales manager and business development manager for the consumer broadband channel.

The move for Rocom demonstrates Micro-P’s willingness to be acquisitive, and it has a track record of recent purchases with handset and accessories distributor Portix last year for £1.15 million and Stoke-based security firewall distributor Tekdata in late 2006.

“For me it is about the convergence of the channels,” he said. “We bid for Rocom, which went to Nimans in the end. But we have expanded our communications team. Alex and Dave bring huge experience of that market, and will be important as we push into the fixed line market.”

Micro-P has seen growth of 29 per cent year-on-year in its computing division, spurred largely by the emergence of mobile broadband and netbooks.

The company’s latest accounts are expected to show turnover of around £380 million and operating profit of £6.2 million; significantly improved on 2007/8 on both counts. It also has £23 million cash on its books.

Its parent, Irish conglomerate DCC, posted €1.55 billion turnover and €36.5 million of profit for 2008/9 from its distribution businesses, including Micro-P, computer games reseller Gem, Irish IT distributor Sharptext and French infrastructure supplier Distrilogie.

See feature in Mobile News issue 444 (July 27, 2009).

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