Orange to ditch area managers


Orange is to ditch 22 area managers to recast its retail estate into four regions, governed by four new regional directors.

Orange has instructed 22 area managers their roles will go as part of its elimination of 370 roles from its UK business in total over the next three months. Area managers have been invited to apply for the four regional director positions, to be confirmed in the coming weeks.

Orange’s four ‘regions’ will cover around 100 stores each, compared with just 20 in its various retail ‘areas’.

The move will save the network around £650,000 a year in salaries, Mobile News understands.

Orange said it cannot confirm any proposed changes as it is currently going through a consultation process.

The restructure is reminiscent of Phones 4U’s shuffle in October last year which saw the retailer remove half of its area manager positions, increasing the number of stores in each region.

Orange said in June it would remove 370 roles from its UK operation by the end of the year – with 100 jobs to be made redundant in the next three months and a further 270 roles going through the removal of unfilled vacancies, as well as natural attrition and ongoing staff reviews.

An Orange spokesperson said: “Orange last month announced that it is planning to remove 370 roles in the UK before the end of the year.

“It is proposed that 100 of those 370 roles will be redundancies made over the next three months, and a small number of these have been proposed within the sales team, impacting middle management and support functions only. Orange continues to invest in field and customer facing sales roles.”

Meanwhile, Orange held an event for its top 50 sales staff in London last week at which the top three sales people, top manager and top support staff received holiday vouchers totalling £14,000.

Samsung sponsored the event and awarded the top five sales people a Samsung Jet handset. The incentive launched in April and will be held annually to reward the best of its 3,800 strong sales team.