Azzurri to run DSG retail network


Azzurri Communications has signed a three-year deal with Dixons Stores Group (DSGi) for provision of its Retail Application Network (RAN).

The Managed Wide Area Network (WAN) and Local Area Network (LAN) services will connect the company’s retail outlets, call centres, distribution centres and headquarters. It will help facilitate the future roll-out of new in-store concessions, applications and consumer services, with the aim of driving better sales, service and delivery.

Azzurri said that the RAN provides a more simplified IT infrastructure upon which to run retail operations and applications along with the ability to easily introduce new applications, products and services.

It said its Virtual Network Operator (VNO) model will bring together multiple carrier services and vendor technologies to create a resilient infrastructure, designed for maximum commercial and technical agility.

Azzurri chief technology officer David Macfarlane (pictured) said: “DSGi realises that whilst cost reduction is essential in today’s more challenging environment, it also needs to look at how its communication infrastructure can support in-store sales and develop an interactive experience that will convert customer opportunities into a tangible revenue.

“The applications and IT infrastructure you implement will be core to achieving these goals as will the partner these customers select.”

DSGi retail support purchasing director Rob Douglas said: “Azzurri’s RAN challenges the status quo of network provision and provides us with an architecture that can flex and change according to the demands of our varied and dynamic retail estate.

“The VNO model it employs will continuously evaluate and adjust the service to ensure we benefit from the best products and tariffs in the market place, helping us to continually drive down both capital and operational expenditure; not just at contract signature.”

DSGi owns Currys, PC World, and