Sony Ericsson is offering customers who buy its phones in August and September the chance to win a trip to the football World Cup in South Africa next year.
It said the UK promotion will help sales of its forthcoming Satio and Aino handsers, and boost Q4 sales.
“They’re massive releases for us,” said Sony Ericsson UK and Ireland marketing director David Hilton.
Sony Ericsson will pay for winners’ flights, accommodation and match tickets. The duration of their stay will depend upon the fortunes of their teams in the competition.
Hilton said: “We’re investing a lot of money into this and are confident that it will help maintain and boost our sales.”