Vodafone Group has appointed former Turkcell executive Cenk Serdar as director of mobile payments.
Serdar has over 15 years experience in the internet and mobile communications industries. Before joining Vodafone he served as the chief officer for value added services at Turkcell, where he worked on new business opportunities including mobile internet and mobile messaging, as well as new services such as mobile payments, mobile marketing and mobile signature.
Vodafone Central Europe and Africa regional development director Tim Harrabin said: “Cenk Serdar is a highly driven, experienced individual who understands the importance of extending money transfer services across our footprint. He brings new insights to the team and I am delighted to welcome him to the group.
Vodafone, with its flagship service M-PESA, said it is committed to providing money transfer services in more of its markets. Serdar has been tasked with making this a priority.
Launched in 2007, M-PESA has more than seven million customers in Kenya and is also available in Tanzania and Afghanistan.