New O2 campaign targets police


O2 has launched a campaign targeted at the UK’s police services to encourage them to boost efficiency by using the network’s data and mobile office solutions.

A brochure will be mailed out to police units across the country and will be handed out at various police events.

At the centre of the campaign is a ‘beat specific’ personalised publication for police ‘Command Teams’ nationwide, the cover of which shows an illustration of the local area.

 The publication details relevant benefits of O2’s services, including the ability to take briefings, source information, share data and file evidence, all without going back to the station. O2 claims it can save individual police officers an extra 51 minutes a day.

 O2 head of police sector marketing manager Fiona Pearl said: “The amount of ‘bobbies on the beat’ in the community is certainly a hot topic at the moment, especially with an increased focus on public spending.

“O2 has worked with the police for many years now, and we know from experience that by tailoring our solutions to the needs of each force, we can offer real benefits that translate into less time in the office and more time in the community. The new campaign draws on our vast learnings and aims to communicate and demonstrate to the Command Team all that O2 can deliver.”