Ethnic MVNO Lycamobile has sealed a marketing deal with Tottenham Hotspur’s football club.
Lycamobile will advertise on the White Hart Lane stadium’s pitch side advert boards.
The adverts will be displayed at every game this season at the 36,500 capacity stadium.
Lycamobile marketing director Robert Beswick said: “I’m delighted to announce our advertising agreement with Tottenham Hotspur FC.
“Premier League football is a global game with a global audience, and this reflects the diversity of our customers.”