O2 rebadges SME fixed offering


O2 is to change the name of its unified communications ‘Fixed Number Anywhere’ proposition to ‘Mobile Landline’, after dealers claimed the service was put back until the end of August.

O2 said the offer was always slated for August, but confirmed the name change.

The product, to be made available via its O2 Centre of Excellence distribution channels and its own retail stores, will relaunch under its new name between August 24 and September 1.

The package is designed to provide business customers with the option of switching their business landline number to a virtual O2 switchboard through an unnamed partner.

Calls made to the number would automatically be connected through to a mobile phone at a standard fixed call rate.

The service costs £10 per month for 01 or 02 landline numbers and £15 per month for 0808 freephone numbers.  Businesses bringing an existing  BT 01 or 02 landline number to O2 and taking a new mobile connection will receive the service for free.

Meanwhile, O2 is developing a unified communications proposition to launch to the wider corporate market later this quarter, and to rival Vodafone’s new ‘Vodafone One’ service.

O2 will look to partner with suppliers, including BT for fixed line, although it had made clear it will also make acquisitions where it makes sense.

Vodafone at the same time is preparing a version of its Vodafone One proposition for the SME reseller market, likely in time for Q4.