Vodafone has appointed former Virgin Media sales director for indirect channels Rob Shardlow as its sales director for SME.
Shardlow reports to enterprise boss Peter Kelly, and takes charge of business connections via its indirect partners, its Yes Telecom unit and its retail stores.
Shardlow quit Virgin in April after almost nine years with the company. He was part of the team that launched the MVNO.
Prior to being at Virgin, Shardlow held senior roles at One2One/T-Mobile and Kodak UK