Orange overhauls retail managers


Orange is finalising a restructure of its direct store management team, which will leave the business with fewer retail managers.

Orange’s three regional managers will be removed completely, just as its 26 area managers were given notice in July. Orange has decided to set up nine new divisions instead, each run by a divisional manager.

The initiative removes 20 jobs and one layer of retail management.

Previously, Orange’s area managers reported to its regional managers, which reported to retail director Sian Doyle. Now, its divisonal managers will oversee its store estate and report directly to Doyle.

Regional manager for the North Mark Taylor will become head of sales and operations until the end of the year, when he relocates to Australia.

Regional manager for the South Alan Howard is now head of new store formats, a new role within the business. He is tasked with deployment of all new concept stores, including the new multimedia format in HMV shops and Orange franchises.

Regional manager for the Central area Chris Bentley has left the network.

Meanwhile, Orange head of product and marketing Lucy Milne is to begin her maternity leave shortly.

Current head of customer experience transformation Sue Wilmot will replace Milne until she returns.

Wilmot previously managed Orange’s customer base in Romania and Poland, and was also involved in the launch of its Monmouth community store.