Phones 4U has launched a website to conduct polls and surveys on new and existing customers.
Phones 4U said the uBar website encourages customer interaction and feedback, allowing the retailer to use the site as a testing ground for new products and services.
uBar members will be invited to participate in surveys about new mobile phones and other products and marketing concepts.
Phones 4U will also email monthly newsletters with news on music, mobiles and social media.
Phones 4U head of customer insight Graeme Ford said: “uBar puts power into the hands of our customers, giving them a voice and a platform with which to tell us what we’re doing well, and more importantly what we could do better.
“The insight we gain from the uBar website will increase the accuracy of tariff and product placement and increase marketing effectiveness and engagement. This ultimately will make Phones 4U an even better place for our customers.”