It wasn’t long ago that the B2B sector was hailed as the indirect channel’s own cash cow as the networks’ revised business models forced more and more dealers away from consumer sales.
This paved the way for them to carve a niche for themselves as B2B specialists and build both solid reputations and customer bases, unlike their retail counterparts who continue to be subject to the fickle hands of churning customers and the memories of defunct cashback ‘kings’.
But has the recession changed all this and transformed the B2B sector into a shadow of its formerly prosperous self, thanks to redundancies, business closures and fear of expenditure?
Is there still a future for the self employed road warrior, the small business consultant and telecoms specialist, or is it time to look for pastures new?
The answer is mixed, and according to mobile industry recruitment specialists, roles and salaries in the B2B sales sector (like many industries across the UK) have certainly fallen, while the number of candidates looking for jobs has risen – not a pleasing mathematical equation.
Wye Recruitment sales director Spencer Davies confirms: “The recession has definitely affected the number of jobs in the B2B sales market and corporate arena.”
Davies reckons that while there are still jobs going, salaries for B2B sales people appear to have fallen from an average of £30,000 per year to £25,000 per year.
There is still the odd position out there that will pay £27,000 or £28,000, but overall, basic salaries look to have dropped by around £5,000 per year.
The most common vacancies in the B2B sector, according to Davies, are junior sales roles, with more senior positions for sales or account managers being harder to come by as those left with secure jobs in that area are staying safely put.
Hardest hit are those who have fallen victim to the rounds of redundancies occurring at a range of office places around the country, and in particular within the offices of some mobile networks, who are finding it difficult to re-enter the workplace for a range of reasons.
Full article in Mobile News issue 446 (August 24, 2009).
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