Nokia admits to its Ovi mistakes


Nokia has admitted it has failed to develop services which are up to scratch with its competitors.

Nokia chief executive Olli-Pekka Kallasvuo said at Nokia World last week that the launch of its Ovi services, in particular its application site Ovi Store, bombed as Nokia had not fully understood how to develop applications and bring them to market effectively.

Nokia said other applications, including Ovi Maps and Mail, could be improved still, while the Nokia N97 also requires a software update to remove ongoing software glitches and to provide a more fluid customer experience.

The 2.0 software update for the Nokia N97 will be available in October and will come pre-installed on the N97 mini. It will offer better menu scrolling and enhancements to Ovi Mail and Maps.

Kallsavuo said: “We have had our ups and downs, but, that’s life. We understand in this evolving industry not every business is going to be a success right from the start. That’s okay, as long as you learn from it.
“We know we still have a lot of work to do and have a solid plan in place. We aim to go beyond being just a device creator. We will be the biggest platform for all mobile devices.”

Nokia vice president of communications Kari Tuutti admitted it must learn from the mistakes it made with the roll out of Ovi Store. Tuutti said Nokia expected a faster roll out than it could handle.

Said Tuutti: “Providing services is different to manufacturing hardware. We need to keep up with service changes and learn more. We must learn how to develop software in a way that will ensure progress will be in small steps instead of getting ahead of ourselves, and we need to continue to respond to consumer feedback.”

Tuutti said the N97 software should have been better at launch. “Those who have criticised the handset for not being a success are incorrect in terms of volumes.  There are issues with the software, but an update will be made available in October.”

Tutti said updates for Nokia’s other services will be announced shortly, which will provide a better customer experience.