Parallel Lines: UC in business


Looking at the reasons behind the significance of unified communications can help demystify what for many appears just another buzzword.

For business, it’s important to think about today’s priorities and the way we all work. Many, many businesses now work remotely, and business people receive calls, texts, emails and voicemails from customers, partners and suppliers.  And it’s relatively easy to miss that important correspondence.

Historically, all these channels have grown up independently. Unified communications is about bringing these channels together so you can access what you need, when you need, through the device of your choice.

When you get previously disparate communication technologies to talk to each other, the opportunities for businesses to increase revenues, serve customers better and boost productivity are endless.

Taking on unified communications isn’t an impractical hurdle as it’s not a huge shift from what businesses are already doing. Many elements are already in people’s everyday lives – such as instant messaging. Even Facebook and Twitter updates are a form of ‘presence’ tools. In the workplace these tools can boost productivity.

Staff spending 50 per cent less time chasing colleagues for information and 50 per cent more time meeting customers’ needs can’t be a bad thing.

Behind the industry jargon unified communications is worth a closer look. Those that crack this now will get ahead at a time when this has never been so important.