Virgin Media has opened a new store in the Westfield Shopping Centre in Shepherd’s Bush, London.
The store is the 35th to be opened by Virgin Media this year, and the first in Central London and was opened by reality TV personality Peter Andre.
It brings the number of stores Virgin Media has on the high street up to 58.
Virgin Media executive director of sales Peter Taddeo said: “We’re delighted to officially open our first central London store, in what is the city’s biggest shopping centre and one of the UK’s most high profile retail destinations.
“We’re passionate about bringing content and technology to life and our stores provide our customers with the kind of touch point they’ve come to expect from Virgin Media.
“Earlier this year we set out plans to triple our retail presence in twelve months and with the addition of this high profile store in the capital, we are well on track to achieve this.”