Southwest dealership Phone Tek-Nation has taken on two of JAG’s stores as part of the retailer’s franchise scheme and said that more could be in the pipeline.
Phone Tek has added JAG’s Exteter and Bridport Orange shops to its own retail store and its shop specialising in handset repairs, Phone Recovery. Plans to take on JAG’s second store in Bridport are afoot, depending on how well the two new stores perform.
Former JAG Exeter store manager James Attis is now heading up the same shop while Phone Tek managing director Dean Ancill is hoping to bring in another former JAG employee to take charge of the Bridport store.
Ancill said: “This obviously gives us a much bigger footprint. We’ve always struggled to make inroads into the contract market due to our location in Weston-super-Mare, meaning we can’t compete with the bigger players. That will now change. When I signed for these stores I was told that they would make money so these are exciting and very busy times for us.”
JAG now has 63 franchise locations with 13 of its own stores remaining. Managing director John George said JAG’s target is to still have all its stores as franchise locations and that it was well on course to achieve that.
“More of these franchise locations are proving to be a success and performance levels are high,” he said. “There is the odd one that isn’t doing as well as we had expected and is being handed back but I think we’re turning the corner.
“We’ve actually been left with our best performing stores, which has surprised me. The overheads on stores located in busy locations like Cardiff may be putting people off but our growing success with this franchise idea has shown that the profits are also very good.”