Voda teams up with Warner Music


Vodafone has sealed a deal with record label Warner Music to provide digital rights management (DRM) free music to customers.

Since March, Vodafone has also teamed up with Universal Music Group, Sony Music Entertainment and EMI Music to provide music tracks.

DRM-free music tracks can be downloaded and shared across different platforms such as a mobile phone, MP3 player and computer without infringing copyright laws.

As part of the deal, Vodafone and Warner Music will jointly offer a range of mobile music products including value-added album bundles containing multimedia content.

Vodafone internet services director Pieter Knook said: “Warner Music’s addition to our mobile DRM-free catalogue is really great news for our customers.

“The response to the DRM-free offering in all the markets where it has launched has been incredibly enthusiastic. Our customers love music and they love the flexibility that DRM-free on mobile gives them.”

Warner Music Europe senior vice president of digital business Eric Daugan said: “We’re pleased to be expanding our partnership with Vodafone, who share our vision of how to help foster the growth of mobile music and create further opportunities for connecting fans with artists by offering premium album content anytime, anywhere.”