Vodafone is said to be unveiling a new applications store and social network integration platform at a press event in London on Thursday.
Vodafone 360 is to integrate updates from social networks such as Facebook and Twitter. This and the app store are to replace the current Vodafone Live mobile internet service. Vodafone 360 is said to initially be launching on Samsung devices. The official announcement is to be made by Vodafone group chief executive Vittorio Colao (pictured) on Thursday.
The move is thought to be an attempt to encourage users to use the network’s own service rather than third party app stores such as Nokia’s Ovi and RIM’s BlackBerry App World.
Vodafone’s purchase of software company Zyb last year has also come to fruition, with Zyb developing software called Vodafone People that lets mobile phone users share information with the contacts in their mobile phone address book. It will form part of the new Vodafone 360 service.