Data Select has launched ‘Bet on Black’, a promotion for its dealers in partnership with Vodafone to reward them for their BlackBerry smartphone purchases.
The best performing dealer over the length of the promotion, which runs from September 21 until October 31, will be rewarded with a VIP trip to Monte Carlo. The top 20 performing dealers will be rewarded with an evening of dinner, drinks and poker at the Radisson SAS in Birmingham. Dealers can also receive Red Letter Day experience vouchers for making as little as 10 BlackBerry purchases.
Dealers will be able to track their performance on a dedicated microsite where there will be a real-time counter. The site will also offer details of the incentives and handsets included.
Data Select head of marketing Jason Kemp said: “This promotion reflects our commitment to our partners, both dealers and manufacturers, and is sure to be a success for everyone involved.”