Sprint chases franchise expansion


Sprint Communications has announced plans to double its franchise dealer base within the next 12 months.

Basildon-based B2B dealer Sprint, one of the few dealers to offer all five UK networks, currently has 17 franchise businesses stretching across the UK. All sell products and services as ‘Sprint’.

Sprint’s franchise scheme began 10 years ago with around 30 businesses which were a mix of consumer and B2B stores. The stores began running before the likes of Carphone Warehouse, Phones 4U and the networks had developed a high street presence.

However increasing competition on the high street caused these franchise businesses to gradually fold, while some moved from the consumer arena to B2B.

Sprint’s new plans will see its franchise numbers double from 17 to 34 by this time next year. It claims its brand will be in reach of every business in the UK. It is already in talks with dealers to join its franchise teams to work under the Sprint brand. Franchisees would also have access to Sprint’s branded SatNav proposition, developed in-house, called Sprint Telematics.

Managing director Paul Leonard has also revealed Sprint is looking to establish a franchise scheme for online dealerships, but refused to comment further.

He said: “It’s not just a fast way of making us money. It’s a true business proposition properly sat in the franchise market and allows people to come in to the mobile industry, connect customers and make ongoing revenues from that.

“We are one of the few businesses paying ongoing revenue streams every month to our franchisees, so they get a percentage of their customers’ spend. We are currently looking and accepting businesses for our franchise scheme, looking for a mix of people and checking portfolios.

“There are a lot of people in this industry who are good salesmen but are never going to make it on their own. We are going to give them that opportunity to get their own slice of the market.”

Sprint was also awarded the Vodafone Q (quality) Award for August, judged on KPIs including quality of connections and volume.