Phones 4U axes senior retail staff


Phones 4U has restructured its retail management team, reducing the number of associated regional directors from 25 to 15.

The removal of 10 of its area directors on Monday (September 21), mirrors cuts made by Orange in August, which saw the network axe 20 jobs in senior retail management.

The move means retail areas will be reshuffled, with more stores in each region.

A Phones 4U manager told Mobile News: “It was a matter of time until this would happen.

“Staff have been trained up to be responsible for more tasks in store, which has meant fewer tasks need to be passed higher up.

“I wouldn’t be surprised if store staff are axed next. If everyone is trained to understand all store procedures, Phones 4U won’t see any benefit in having so much staff in store.”

A Phones 4U spokesperson said: “Two years of significant investment in systems and training has resulted in more efficient processes and a higher calibre of store management.

“As a result, the business will be reducing its field management structures allowing for further investment into its stores and customer facing roles.

“The role of divisional managing director (currently three) will be removed and a deputy sales director will be appointed shortly.

“Each new region will be managed by an associated regional director (ARD). The deputy sales director and the ARDs will all report directly to sales director, Nick Fisher.”

Fisher added: “The aim of the review is not only to improve operational efficiency, but also help ensure clearer lines of communication throughout the business, and be in a position that will allow it to further focus on and invest in its customer facing teams.

“Phones 4U continues to be committed to recruitment and training, and will be adding 500 new customer facing roles over Q4 of this year.”