Voda reveals new brand, services


Vodafone has announced its new 360 mobile internet service which gathers all of a customer’s friends, communities, entertainment and personal favourites such as music, games, photos and video in one place.

Vodafone 360 brings together all of the contacts from the mobile phone, social networks and other internet accounts.

The service is automatically backed up and synchronised, regularly and wirelessly, between the mobile and PC or Mac.  All contacts updates, emails, photos and conversation history or settings changes made either at home or when on the move are saved, keeping all the content up-to-date.

It features a ‘connected’ address book – Vodafone People, open to everyone on any network  across over 100 handsets, which automatically synchs all contacts from a customer’s  handset, Facebook, Windows  Live Messenger and Google Talk. It will soon also include Twitter, Hyves and studiVZ.

There will also be a catalogue of more than 1,000 applications at launch available to different handsets, downloadable through the Vodafone Shop.

It works across a range of mobile phones, including the two new, exclusive Vodafone 360 phones developed by Samsung, and synchs automatically with the PC. The Samsung handsets will feature a 3D contact display.

The Vodafone 360 H1 by Samsung has a 3.5 inch multitouch, high definition screen, 16GB memory, Wi-Fi and a five-megapixel camera. It will be followed shortly by a second Samsung handset, offering customers a range of colours and price points.

At launch four Nokia Symbian smartphones will come pre-loaded with Vodafone 360.

The services and handsets will be launched in eight European countries by Christmas.

Vodafone group director of internet services Pieter Knook said: “Vodafone 360 is the first service of its kind to offer customers the benefits of a truly integrated mobile internet experience that gathers all their contacts and content, all around them, in one place.

“The beauty of Vodafone 360 is that all the services work together and they are easy to use. Vodafone 360 enables customers’ digital lives.  Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalised address book at its heart.”

Vodafone 360 is supported by Vodafone’s new brand expression, “power to you”.