LG and Apple still maintain full windows while the Nokia 5800 becomes a prepay bargain at just over £100. It’s the TalkTalk broadband plans, which gain a substantial amount of voice not least because of the X Factor sponsorship campaign.
The Samsung Pixon12 further dominates Phones4U store fronts along with Nokia and the N97. LG comprise the rest of the touchscreen offering with the 8MP Viewty Smart and the rest of the landscape is peppered with low-cost Samsung and Nokia phones.
Tweet your heart out: The Blackberry Curve 8520 pushes Twitter to the fore. Samsung Tocco Lite pushes up the brand awareness charts in Vodafone stores, alongside the Nokia N97, whose ‘Incredible’ in-store promotions lacks its initial impact. Further down the pecking order is the Sony Ericsson C510.
LG GB220 is £39.14 in O2 stores. Its 1.3 megapixel camera and nice price will attract the mass market and youth crowds alike. O2 Money’s new Cash Manager card hits the shops with a joint venture of sorts with credit card giants Visa. It’s a prepay credit card by any other name but it sends you a conscience-pricking text message every time you spend on it, which is its unique selling point.
Nokia zooms in on Samsung. Nokia 6700 punches through in Orange stores offered free on mid-priced contracts. Elsewhere, the heavily advertised Jet launched on affordable contract tariffs. (See Real Deal High Street Analysed for more details).
Samsung beats Nokia (just). No real change since last week with the mid-tier still being occupied aggressively by Nokia and prepay being taken up by the Samsung Tocco Lite and the lower end Samsung C3050.
Same voice, same promotions. Not much new to report in-store at Three. Its Changing Mobile Forever campaign uses the Nokia E71 as its Blackberry killer and the Nokia 6700 to attract the 16-24-year-old segments.