Gamma launches BrandBuilder


B2B MVNO Gamma has launched a new service for dealers, providing them with customer ownership.

Through BrandBuilder, dealers can offer Gamma tariffs and bundle in services such as email and mobile broadband, while Gamma manages the account on their behalf.

Gamma will undertake handset and SIM card fulfilment, manage billing with the dealers’ brand, provide after care support, credit checking and fraud tools.

Gamma marketing director Richard Bligh (pictured) said: “Mobile dealers face many challenges where commissions are being cut and businesses are often being funded through cashbacks.

“Add to this the inflexible nature of MNOs with fixed tariffs and minimum ARPU commitments, together with no direct customer ownership, and the situation is very difficult.

“BrandBuilder offers mobile dealers easy entry into the mobile market as Gamma is able to take care of all the back office and network service tasks.”

Gamma dealer, M12 Solutions said it will benefit from the service.

Director Andrew Skipsey said: “We’re particularly excited because BrandBuilder gives us complete control over price and profit and it allows us to deliver solutions to businesses with lower ARPU, without us incurring any penalties.

“We see Gamma’s offering initially sitting alongside the other networks which gives us absolute flexibility on the type of solutions that we can offer our customers.”