Orange opens Multimedia Store


Orange opens its first UK Multimedia Store today, which it claims is unique among its 401-store estate.

The store, situated at the Midsummer Arcade in Milton Keynes, encourages ‘engagement’ between consumers and mobile multimedia technology. The front of the store has a 70-inch cinema-style screen and seating for product demonstrations, workshops and film previews.

The showcase screen on the main wall brings mobile technology available in store to life on a large scale, Orange said. It will be used to show footage of customers filmed in store and video snippets taken by customers with their cameraphones in Milton Keynes. Orange said it is to create a ‘PhotoClock’ of images on the screen taken by local customers of their hometown, with the time and location of the photos appearing next to them on the screen.

The store opening coincides with the exclusive launch of Motorola’s DEXT handset with MOTOBLUR, a solution that manages and integrates all communications – work email and social messaging activity – to the handset home screen.

Orange director of retail Sian Doyle said: “Milton Keynes offers the perfect venue to launch the first ever Orange Multimedia Store. It’s young demographic and forward-thinking population plus the estimated potential of 297,000 mobile users in the city, tells us there is high demand for the latest mobile, broadband and digital solutions.”

Store manager Cherry Peters said: “Advances in digital media are staggering and increasingly becoming a part of our everyday life. Therefore, the need to keep up has never been greater, which is why Orange has created a fun and entertaining centre for all to enjoy whether you’re a tech savvy teen or less aware of what your digital devices can offer to make your life easier.”