Orange boosts MVNO strategy


Orange has strengthened its MVNO strategy by signing mobile virtual network aggregator (MVNA) Transatel to help it launch new MVNOs in as little as six weeks. Orange will use the new deal to see it pitch to SMEs, resellers and brands looking to target niche communities with mobile propositions, through prepay and contract offers.

Orange will be using Ofcom’s 3G coverage report as its pitching tool, with the regulator’s coverage maps showing that it reaches 93 per cent of the UK population with 3G coverage.

Using Transatel’s claimed speed to market, Orange could potentially introduce up to 20 MVNOs each year.

Orange UK vice president of new business wholesale and strategy Marc Overton (pictured) said: “Our overarching ambition at Orange is to become the network partner of choice for new and existing MVNOs. By partnering with Transatel, we hope to achieve this aim – by broadening the availability, ease and speed with which companies and brands of all sizes and from all sectors can become an MNVO partner of ours and enter the exciting mobile arena.”

“This partnership has been driven by market demand, as companies are increasingly realising that offering telecoms services to their customers creates additional profitable growth and increased loyalty.”

Transatel chief executive Jacques Bonifay added: “We’ve already launched our MVNA business model in France and Belgium, and we are delighted to be partnering with Orange to expand our offering in the UK. We believe we are the right partner for companies that want to launch their own mobile offering under their own brand in a cost-effective way.”