Senior market revenues hot topic


Industry representatives and academics are to gather at London’s Royal Institute of British Architects on October 26 to discuss potential revenues that could be made by pushing specially designed mobiles into the seniors market.

The ‘Mobile phones for the senior market’ conference will feature speakers such as Arlene Harris, who is the founder of US seniors market MVNO Jitterbug, which has around 750,000 subscribers, as well as spokespeople from handset manufacturers Emporia, Doro and distributor Matobmobile.

Academics from the University of Cambridge and Royal National Institute of the Blind will also give presentation.

Event organiser Simon Rockman said: “While the mobile phone market is looking into more and more areas of specialisation in the search for continued growth the opportunity to fulfil the unmet need of the senior market is largely over-looked. The aim of the conference is to bring together exceptional people from different disciplines and with different experiences to help make the market grow.”