International calling MVNO Lebara has secured a prepay distribution partnership with WHSmith.
Lebara Mobile SIMs are the only international prepay SIMs being sold by WHSmith for the next 12 months in its 554 high street outlets and 312 travel stores across England, Scotland and Wales.
Lebara Mobile UK managing director Russell Atkinson said: “WHSmith has been a household name since 1828 with 70 per cent of the UK’s population visiting its stores each year.
“The wealth of its store locations, particularly the travel stores in airports, ports and railway stations, makes this a really exciting development for us and, most importantly, for our customers who regularly need to make low-cost international calls on the move.
“We are delighted to be working with WHSmith and are confident that our partnership will prove long and mutually beneficial.”