Parallel Lines: Everybody’s talkin’


Unified communications is both the way forward, and a cost-effective one at that.

Recession or no recession, businesses are always trying to cut costs.

After staff, communications is the second most expensive asset businesses have. The best way for a business to save money on communications is to integrate it all onto one platform. And what better way is there than to put everything onto the internet?

Everyone uses the internet in the office, on their mobile, in their homes, on the television – it does not require investment to educate staff in its use. Unified communications is not as scary as it sounds.

It’s simply the integration of everyday life and work. It makes things easier and quicker because those who need to be contactable everywhere, and need to feel like they’re always in the office (even when on a beach in the Bahamas), can still keep in contact with anyone at any time.

You can receive a fax as an email or on your mobile, you can convert voice to text or vice versa. There are a huge number of possibilities.

The internet has allowed this all to happen. Look at the iPhone – if it wasn’t ‘powered’ by the internet, it would just be a very basic 2-megapixel cameraphone. But, with the internet it is a ‘hero phone’ driven by endless applications that can be downloaded.

A big buzz word within unified communications is ‘VoIP’. Consumers and businesses both want to talk to people abroad for less, but landline and mobile networks put hefty charges on such calls.

Full article in Mobile News issue 449 (October 5, 2009).

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