Gamma tours BrandBuilder offer


B2B service provider and MVNO Gamma is to launch a roadshow next week to attract new dealers to sell on its BrandBuilder mobile service.


The BrandBuilder white-label offer enables dealers to sell Gamma MVNO tariffs under their own brands, and also to bundle in additional Gamma services, whilst appearing to retain the brand relationship with business customers.


Gamma will undertake handset and SIM card fulfilment, manage billing under dealers’ brands, provide after care support, credit checking and fraud tools on behalf in the dealer’s name.


The Gamma MVNO, which runs off 3’s network, will host three conferences for new dealers at The Belfry Hallmark Hotel in Manchester, a Novotel in London and The Manor Hotel Meriden in the Midlands between October 20 and 22.


The sessions will include an update from 3 and information on network rollout plans. Gamma will also highlight its new services and products


Gamma senior product manager Rob Davies (pictured) said: “We don’t believe in just sitting in our corporate headquarters expecting the channel be dictated to.


“We want to go on the road with our network partners at 3 so that we can listen to the channel and highlight the many opportunities that exist that can help them build their brand and value of their businesses.”


Gamma expects 100 dealers to join in the roadshow and has spoken with 70 new dealers about its services through a telemarketing campaign it launched earlier this month.