Ethnic market MVNO Lycamobile has joined with Superdrug to offer electronic top-ups to customers at till-points within all of the high-street retailer’s 900 UK stores.
“Superdrug is a fantastic retailer with an important national high street coverage, we are delighted that Lycamobile customers can now top-up their Lycamobile in any Superdrug in the country.
“We will continue to increase our distribution channel footprint over the coming months,” said Lycamobile marketing director Rob Beswick.
Lycamobile recently signed an MVNO deal with O2, a year after launching in the UK on the Orange network, granting the company full MVNO status.
The company plans further market launches this year.