Industry body the GSM Association has announced chief executives from Google, Telefónica and Vodafone will be among its keynote speakers at the next Mobile World Congress (MWC), to be held from February 15 to 18 in Barcelona next year.
Keynote speakers confirmed for MWC 2010 include Vodafone chief executive Vittorio Colao, Telefónica chief executive César Alierta, Google chief executive Eric Schmidt, Huawei chairman Guo Ping, China Unicom chairman Chang Xiaobing, Alcatel-Lucent chief executive Ben Verwaayen, and Ericsson chief executive Hans Vestberg.
Under the theme of “Vision in Action”, next year’s MWC will feature a conference programme to explore topics such as new mobile business strategies and growth opportunities, developments in key technology areas such as embedded mobile broadband, LTE, femtocells and cloud computing. The programme will also cover new mobile applications, services and content, as well as the associated business models and channels to market; and the benefits of mobile for society and the environment.
GSMA chief marketing officer Michael O’Hara said: “The mobile communications industry continues to evolve at an unprecedented pace, creating new opportunities and introducing new participants across the entire value chain.
“More than ever, the Mobile World Congress truly reflects the broadening communications ecosystem and celebrates the innovation and ingenuity that are the hallmarks of our dynamic market. The CEOs who will be taking the stage at this year’s Congress will offer a unique view of the new mobile landscape, sharing perspectives and insights that serve to strengthen and advance the industry.”
The GSMA will also stage an event within MWC called “App Planet”, focusing on mobile application developers
The inaugural App Planet event will feature application developer conferences focused specifically on influential mobile platforms, as well as technology previews, networking and panel sessions.
BlackBerry maker Research In Motion has signed up as one of the event’s initial partners.
O’Hara added: “Mobile application development is perhaps the most exciting and rapidly changing segment in the mobile communications industry today. The creation of App Planet, which provides dedicated exhibition and networking facilities, as well as focused content, squarely addresses the demand we see in the market for greater resources, information and business development opportunities for the mobile application developer community.”