Luxembourg network VOXmobile, a subsidiary of Belgian operator Mobistar in which France Telecom holds a 53 per cent stake, has rebranded to Orange.
Luxembourg will become one of 29 Orange markets with a combined total of around125 million customers globally. VOXmobile is currently the third largest mobile operator in Luxembourg with around 80,000 customers.
The launch of the Orange brand in Luxembourg is followed by a range of new offers, such as tariffs including national and international calls, and others to focus on the business market.
France Telecom senior executive vice president for personal communication services for parent company Olaf Swantee said: “We are very excited about welcoming VOXmobile to the Orange family. VOXmobile made its name with innovative offers that shook up the market. Orange will continue that legacy by adding the strength of one of the world’s leading innovators in telecom’s services. We will use our brand, our innovation and our expertise to transform telecoms for customers in Luxembourg.”