Orange makes Google tie-up


Orange has partnered with Google to bring ‘Google Mobile App’ to customers across Europe.

The multi-year strategic agreement will give Orange customers easier access to Google’s mobile search and geo-location services through the Google Mobile App icon that will be part of the Orange homescreen.

Orange plans to launch Google Mobile App across its footprint in a phased approach.

Initially, Orange is giving customers instant access to Google Search from the homescreen on its Signature Android handsets, alongside other services such as Orange TV. Orange Signature Android devices, such as the HTC Tattoo, will also feature specially designed services like the Orange Email Wizard which lets users set up and use their chosen mobile email services, including Google Mail, in one place.

Google Mobile App will later be made available across a wider range of Orange Signature devices operating on Symbian S60, RIM (BlackBerry) and Windows Mobile. On these platforms the application will include links to services like Orange mobile portal, Google News, Google Maps and Google Mail.

Orange executive vice president for new growth business Raoul Roverato says: “People want easy access to the best content and services on the web on any screen. At Orange, we have developed a range of applications that our mobile customers can directly access from their homescreen, such as Orange TV, Orange Games, My Social Place or My Social Life and the Orange mobile portal.

“This partnership will also let us give customers direct access to the best Google applications across a large part of our Signature portfolio, combining the strength of two leading brands to create and deliver the kind of content people want to find and use on their mobile.”