Industry body the GSM Association has released a European Mobile Manifesto to set out how the mobile industry can help achieve EU objectives to boost the economy, protect consumers, and increase the use of green technology.
The manifesto outlines goals for the mobile industry to drive economic productivity through widespread mobile broadband access; enabling the mobilisation of commercial and public services such as eCommerce, eLearning, eHealth and eGovernment; reducing Europe’s carbon footprint through M2M technologies; and maintaining consumer trust by providing mobile privacy tools.
The GSMA has said that to achieve these goals, the mobile industry has undertaken to work more closely with governments, education and health authorities and technology manufacturers.
The mobile industry is also calling upon the EU to provide a number measures to support the initiative, such as providing more spectrum and developing a harmonised roadmap for release; to ecourage eco-efficient coverage expansion; to help educate the consumer and promote user responsibility for online data and security; and provide continued flexibility in network management to preserve choice and quality of service and experience.
The manifesto also highlights Europe’s existing strength in mobile and estimates the economic, social and environmental benefits of these goals. For example, the GSMA claims that mobile teleworking can reduce carbon emissions by 22.1 megatonnes a year, or energy savings of €7.7 billion by 2015. The development of ‘mHealth’ services could save up to €78bn by 2015 and increasing connectivity through mobile is expected to deliver greater productivity to the tune of €349 billion (or 2.9 per cent of EU GDP) by 2015.
GSMA chief executive Rob Conway said: “Europe has contributed considerably to the global success of the mobile industry and it is an area where Europe continues to be a forerunner. Together the leaders of the industry have developed this manifesto showing where mobile will help to create a more prosperous, green and inclusive Europe for all.”
EU telecoms commissioner Viviane Reding (pictured) added: “The manifesto gives a very good insight in the key role mobile will play in European society – if we take the right measures now.”
According to the GSMA, the mobile sector represents 1.2 per cent of EU GDP, and employs over 600,000 people. Within EU telecoms, mobile now accounts for approximately 61 per cent of revenues, up from 47 per cent in 2002.
The GSMA has said that mobile is expected to make a significant contribution to recovering from the recession and to Europe’s fulfilment of the objectives of the Lisbon Strategy, aimed at making the EU the most competitive economy in the world and achieving full employment by 2010.