DSG stores offer laptop trade-in


Electronic recycling company ShP has partnered with DSG International to offer a dedicated in-store laptop trade in service to customers visiting PC World, Currys and Currys Digital stores.

The service has been live since October 22.

All UK DSGi stores already offer free recycling of electrical goods, but customers will now be able to visit any store to trade in their old laptop over the counter and have its value deducted from the price of a new laptop or PC. Valuation depends on the make, age and condition of the laptop with a maximum payout of £100.

Under the agreement, ShP is responsible for processing, data wiping all devices and reintroducing the products into markets where there is demand. ShP Limited will also work alongside DSGi to collect, recycle and reuse ink cartridges through drop off collection boxes in store.

ShP sales and marketing director Simon Walsh (pictured) said: “ShP is delighted to partner DSGi on this initiative. Not only is it a great proposition for customers, but it’s a fantastic way to help people dispose of their unwanted IT assets responsibly in-store and walk away with a new device at a reduced price.”

Meanwhile, ShP subsidiary and online mobile phone trade in service mopay.co.uk has announced a £1,000 cash prize to a random customer in time for Christmas.

The winner will be drawn randomly from mopay’s customer base on December 21. The cash will be hand delivered straight to the winners’ door.

The promotion kicked off on October 26, coinciding with a new free courier service for five or more handsets being traded in at once, to alleviate any delays caused by Royal Mail strikes.

Said Walsh: “We reviewed our free courier service which historically was on 10 or more handsets and decided to lower it to five as we have seen an increase recently in bulk trades on our site. Unfortunately, we cannot offer this service on orders below five handsets because of cost implications, however we’re working with the Royal Mail to ensure that those orders are returned to us as quickly as possible until the strikes are resolved. We advise customers to take BACS as a payment option over cheque payments during this period.”