Voda’s Crook back as brand head

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Vodafone has appointed former Gap European brand director Danielle Crook to lead its brand communications.

Crook is to take on the role of brand director at Vodafone in early December. She replaces Charlie Smith who leaves the company with immediate effect.

Crook previously worked at Vodafone in a global role as head of brand integration and customer experience as well as general manager for brand and communications at Vodafone Australia, before joining Gap.

Her new role will include Vodafone UK’s brand engagement initiatives, advertising and sponsorship activity across consumer and enterprise customers. She will report to Vodafone consumer director Ian Shepherd.

 

 

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