All PC firms to make smartphones

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All major PC manufacturers will have announced their launch into the smartphone market by the end of this year.

The move into the smartphone market is to make up for the slump in computer sales, according to analyst firm Gartner.

But, Gartner said the manufacturers will find it difficult to enter the market due to less emphasis being placed on technical specifications, the stronghold network operators have on the distribution channel, brand strength, the dominance of handset manufacturers in the market and the consumer focus.

But, according to Gartner, the market share of any PC maker will not rise above two two per cent within the next three years, while global smartphone sales will increase by 29 per cent year-on-year to 180 million units in 2009.

Smartphones account for 14 per cent of overall mobile device sales and by 2012 the devices will account for 37 per cent of global handset sales, Gartner claimed.

Smartphone revenue is forecast to reach $191 million by 2012, more than end user spending on mobile PCs, which is expected to reach $152 million in 2012.

Gartner principal research analyst Roberta Cozza said: “PC vendors should realise that while convergence of technologies offers an opportunity to enter into the smartphone arena, the business models, go to market and positioning of products is very different from the PC market.

“PC vendors will find it difficult to simply use existing supply chains and channels to expand their presence in the smartphone market.

“The smartphone market has never been more competitive and even established handset vendors are being challenged to maintain or expand their positions.

“Understanding of mobile consumer behaviours, competitiveness and positioning of their mobile products and relationships with carriers are all barriers that cannot be overcome in the short term. This will limit any PC vendor presence in the smartphone market to low single digits for some time.”

 

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