Orange outruns ‘indies’ for iPhone


Orange stores’ sales of the iPhone outshone those of Carphone and Phones 4U on the device’s launch date, according to retail staff.

Orange announced on the launch date, November 10, that it had sold over 30,000 handsets across the UK by 4pm. But, Phones 4U and Carphone Warehouse store staff claim sales were considerably lower through their outlets.

Orange stores on Oxford Street in London claimed to have sold up to handsets on launch day. Phones 4U and Carphone stores on the busy London high street struggled to a fraction of that number.

Some Carphone staff claimed Orange iPhones were not even selling as many as O2 versions on Orange’s launch day – some reporting double the sales, and double-digit figures on O2.

Phones 4U disagreed sales were low, claiming the launch was one of its most successful to date.

Phones 4U managing director Brendan Sweeney said: “Sales exceeded our expectations, driving incremental volume for the business and new customers into our stores.

“As an independent mobile retailer, we’re thrilled to be able to add the Apple iPhone to our market leading product range, providing our customers with choice across all networks and handset brands.”

Phones 4U staff receive £7 commission for selling an iPhone 3G S on a £45 tariff or above and £5 for the 3G version for tariffs £40 and above.