New Go Mobile Orange franchises


Midlands retailer Go Mobile is to re-open shops in Daventry, its hometown, Retford and Sutton in Ashfield, both in Nottinghamshire, and Alfreton in Derbyshire as Orange franchises in the coming weeks.

It opened its Bridlington store, in Yorkshire, in August. Another six are earmarked to open as Orange franchises also early next year.

The Go Mobile outlets will run on sister-company Shebang’s Sellfone 3G software and operate on parity with Orange retail forstock supply, ranging and marketing paraphernalia.

So far, Go Mobile has dominated Orange’s new franchising programme, which is being run in tandem with an ambitious retailing scheme under retail director Sian Doyle that takes in concessions and concept stores also.

Orange last week increased its number of concessions in music retailer HMV to 23, with further additions scheduled for 2010.

Go Mobile chief executive Iain Humphrey (pictured) said Go Mobile will run 50 outlets by Christmas, having scaled back its retail business following the failed transfer of its store estate to JAG earlier last year.

Go Mobile is opening new sites in Northern Ireland, with around five expected to have opened by the end of the first quarter