Former Orange retail head Bob Johnson has joined mobile entertainment and technology company ROK as chief executive of mobile application division ROK Talk.
ROK Talk allows partially sighted, dyslexic and illiterate users the opportunity to have the text on any website read aloud to them in real time in natural sounding speech.
Johnson began his mobile career with Motorola in 1992 where he was instrumental in the company’s distribution strategy.
He then joined Orange where he led the network’s retail distribution programme, and also headed up Orange’s direct retail rollout from 1996.
Johnson left Orange in 2003 to become involved in a range of new telecom ventures including mobile gaming, VoIP, and B2B unified communications.
ROK chairman and chief executive Jonathan Kendrick said: “Bob is a fantastic addition to the team at ROK as he brings not only his vast experience but his proven abilities in the mobile industry.”
Johnson added: “I am delighted to be joining the highly entrepreneurial, engaged, focused and dynamic team at ROK and I’m looking forward to contributing all I can to help drive the business forward across new product development, acquisitions and deployments around the world.”