Orange has teamed up with Twitter to enable its customers to send and receive Twitter updates directly from their mobiles using text messaging.
It also sees Orange become the first mobile operator to enable its customers to upload and share photos on the social networking site via MMS.
The partnership has been designed to give Orange customers fast and direct access to Twitter without the need to download specific software or pay extra for services. Customers will be able to update their own tweets, send direct messages to other Twitter users and receive alerts on Twitter activity through text messaging. Alerts will be available for free, with upload text messages included in customers’ bundles or charged at the usual rate.
Customers will be able to choose to receive text messages on tweets from all people they follow, individual users or direct messages. They’ll also be able to set times for receiving tweets.
The Orange service also enables people to post their photos on Snapshot, a site developed by Orange UK, which automatically posts the link directly to Twitter in a tweet and allows followers to add comments.
Twitter will also join Facebook, MySpace and Bebo on Social Life, a mobile social networking aggregator created by Orange that brings together social networking activity in one central place. The service is accessible from Orange World, Orange’s Mobile internet portal, and allows customers to view and post updates and get in touch with friends and family across all four social networks at the same time through one log-in.
Orange UK head of product management Mark Watts Jones said: “We’ve seen over the last year how Twitter is transforming the dynamics of real-time search and breaking news. So we’re delighted to extend the value of the service by bringing it to mobile, enabling our customers to view and update their Twitter streams and giving them the unique ability to upload photos directly via MMS.”