Shebang Distribution has shifted 20,000 ‘Fully Loaded’ Samsung E1120 handsets in little over two months.
The distributor’s initial Fully Loaded offer saw it bundle a Samsung E1120 with £60 Orange airtime credit, for use in £10 instalments over six months.
It also included a spare SIM with £5 airtime. Shebang made it available to the trade for £34.97 for onward retail at £49.95 – a 30 per cent mark-up.
It has extended the Fully Loaded principle to make available prepay T-Mobile and 3 SIMs with £10 pre-loaded airtime to the trade at £2 each.