T-Mobile to unveil SME push


T-Mobile is to reveal a new push for the SME market at its annual dealer conference to be held in January.

The conference is to be attended by all of the network’s indirect channel partners.

It is designed as a platform for T-Mobile to outline its plans for the channel over 2010 such as a new push for its SME business and new dealer incentives.

T-Mobile national sales manager John Fannon (pictured) said: “It will be a huge conference. There is lots going on.

“Without going in to too much detail we will be giving out some exciting news regarding SME partners, announcing increased field support for B2B partners and we will be launching a new incentive.”

Fannon added that T-Mobile’s independent channel is in “great shape” a year after its channel review which saw it terminate 500 partners.

T-Mobile completed its three month dealer channel sales review in October last year, reducing its dealer partner numbers to around 250.

T-Mobile had said the restructure’s philosophy was to work more closely with less dealers to increase business across all indirect channels.

Fannon refused to discuss number,s but said business had increased as a result of the restructure.

Said Fannon: “It’s going extremely well. It was October last year when the channel was reformed and the restructure of independent partners and the additional support we put in has paid dividends.

“We are doing more business with less partners and have exactly what we wanted to have, which is a deeper stronger relationship with the channel partners.

“We are having a really good quarter already and have had a strong year. It is all down to forward planning and execution.  

Fannon also confirmed there would not be any “large scale” changes in dealer numbers.