Former director of media sales at O2 James Macdonald has been appointed head of media and entertainment at mobile marketing specialist 2ergo.
In Macdonald’s previous role at O2, he was responsible for setting up the division and developing the O2 Media proposition across the UK market. Before this, Macdonald was head of mobile at media agency Unanimis.
Said Macdonald: “2ergo is an ambitious company, which is increasing its global footprint almost daily after a succession of strategic acquisitions last year. My aim is to develop 2ergo’s already strong relationships and make the company the mobile partner of choice within the media and entertainment industry.”
2ergo group managing director Chris Brassington added: “Companies across the media and entertainment sectors need to embrace and take advantage of mobile technology. Mobile is fast becoming a critical communications channel and the pre-eminent way of engaging and drawing audiences closer to the brand. 2ergo has considerable experience of optimising and monetising media content for mobile and James’ experience will be invaluable as we continue to build on our record of success in the media and entertainment market.”
2ergo works with brands to develop their mobile marketing strategies through application development and interactive messaging campaigns.