Tesco Mobile Ireland names MD


Tesco Mobile Ireland has appointed Noel Burrows as its managing director. He moves from his position as head of marketing in the UK.

In his role, Burrows will oversee the strategic direction of the business, focussing on developing Tesco Mobile’s challenger position within the marketplace, creating greater awareness of Tesco Mobile and increasing marketshare.

Burrows was one of the founding members of the Tesco Mobile UK team and as head of marketing, he led projects such as the launch of ‘favourite numbers’, its contract offers and the ‘Unlimited’ tariff.

Burrows said: “This is a fantastic opportunity and I am looking forward to the challenge of making Tesco Mobile Ireland as successful and appealing a brand as in the UK.

“Tesco Mobile’s commitment to fantastic value has a strong resonance in the Irish market where price has never been more important to consumers. We will be growing our store and online presence and driving awareness so customers know where to come for the best mobile deals.”

Tesco Mobile Ireland was launched in November 2007, with the retailer adding that it has “secured a strong customer base and position as the cheapest prepay network in Ireland.”