1m Orange iPhone users tipped


Data analysts Mediacells has forecasted that Orange will have more than one million iPhone customers by the end of 2010.

Mediacells said the figure was made of a mix of existing Orange customers and net additions to the base.

The firm has also predicted that Orange could make around £750,000,000 in revenues from these iPhone customers, over the average two-year period of a contract.

Mediacells has estimated Orange’s iPhone ARPU to be £58.11, 29 per cent higher than the network’s reported average contract ARPU, or £10 more.

The revenue forecast does not take into account the cost of purchasing the devices from Apple. However if this worked out to £250 per device, Mediacells’ forecast would still see Orange generate more than £500,000,000 of revenue from selling the iPhone on its network in the UK.

Mediacells will release its forecasts for Vodafone sales and revenue from the iPhone once the network releases its price plans.

Mediacells chief executive Brad Rees said: “Selling the iPhone remains the best way for operators to get customers to part with more cash, even in a recession.

“The fact that Orange has not undercut O2’s tariffs with its own iPhone offering just goes to demonstrate Orange’s confidence that it can generate new customers and reduce churn through selling the iPhone.”

Rees said Mediacells had forecasted at a 93 per cent accuracy level how many iPhone units Apple would sell within 48 hours of the launch of the original device in 2007.